ad concept testing


ad concept testing
Obtaining the reactions of target customers to preliminary versions of a number of alternative approaches to an advertisement. See concept test

Big dictionary of business and management. 2014.

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  • concept testing — ˈconcept ˌtesting noun [uncountable] MARKETING when groups of possible users are asked about an idea for a product * * * concept testing UK US noun [U] ► MARKETING the process of asking a group of people for their opinion about a new product or… …   Financial and business terms

  • Concept testing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • concept testing — / kɒnsept ˌtestɪŋ/ noun the evaluation of a new product idea, usually by consulting representatives from all the main departments in a company, and/or by interviewing a sample of consumers ● The new product idea did not survive concept testing… …   Marketing dictionary in english

  • product concept testing — UK US noun [U] MARKETING ► CONCEPT TESTING(Cf. ↑concept testing) …   Financial and business terms

  • testing — test‧ing [ˈtestɪŋ] noun [uncountable] 1. the process of checking something to see if it works, if it is suitable etc: • The company specializes in software testing and software inspection. • All our desktop computers undergo rigorous testing. •… …   Financial and business terms

  • Concept Ice Vehicle — The Concept Ice Vehicle or CIV was a bio fuelled, propeller powered vehicle that was developed for the Andrew Regan / Andrew Moon bid to cross the Antarctic in 2009. The Expedition was re scheduled to November 2010 and the Ice Vehicle was re… …   Wikipedia

  • Concept learning — Concept learning, also known as category learning, concept attainment, and concept formation, is largely based on the works of the cognitive psychologist Jerome Bruner. Bruner, Goodnow, Austin (1967) defined concept attainment (or concept… …   Wikipedia

  • Concept inventory — A concept inventory is a criterion referenced test designed to evaluate whether a student has an accurate working knowledge of a specific set of concepts. To ensure interpretability, it is common to have multiple items that address a single idea …   Wikipedia

  • Concept — For other uses, see Concept (disambiguation). A concept (substantive term: conception) is a cognitive unit of meaning an abstract idea or a mental symbol sometimes defined as a unit of knowledge, built from other units which act as a concept s… …   Wikipedia

  • concept formation — Process of developing abstract rules or mental constructs based on sensory experience. Concept formation figures prominently in cognitive development and was a subject of great importance to Jean Piaget, who argued that learning entails an… …   Universalium